Taab (Travel as a benefit) is the first-ever employee benefit travel program that increases recruitment, retention, and productivity in the workplace. We partnered with the team to develop a brand that will launch them into the market. As travel enthusiasts, we were excited to take on the challenge and shine a light on this new product. Taab had a very successful launch, placing #1 of the day on Product Hunt.
The Taab brand is fun, engaging and tells a unique story. We brought a fun animated illustration style to the brand to better showcase the impact travel has.