brass hands

Bestow

project description

Bestow came to us to build a brand that resonates with their core audience and that humanizes an outdated market. Before Bestow, getting life insurance was a daunting task. Now you can simply get life insurance in minutes and take care of your loved ones - no wait, no hassle, no blood tests. We crafted a brand that spoke to how Bestow is reinventing life insurance through technology.

Deliverables

Brand Positioning
Brand Archetype
Brand Identity
Website Design
Illustration

Illustration

A humerous addition to the brand styling

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Brand Positioning

Crafting Bestow’s north star

When building brands for our partners, we always develop the brand's archetype that will resonate and surprise the audience. We crafted the brand's positioning that was unconventional and energized - this served as the north star for all brand work to come. This removes all subjectiveness from the room and focuses the team on designing for our audience, not for ourselves.

THE MISSION

Removing the boundaries

Bestow was founded by entrepreneurs Melbourne O’Banion and Jonathan Abelmann to remove the boundaries for Americans to get life insurance. Studies have shown that roughly 85% of Americans believe they should have a policy, but only 41% get one. Bestow believes they can reach the remaining 44% by humanizing the experience and offering life insurance for the price of a Netflix subscription.

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