The founders of a new direct to consumer supplement brand approached us to help them go to market. They didn't have a name or even a starting point with the brand and fully trusted us to work alongside them to create an amazing brand. We came up with the name Ari to bring a more humanizing approach to the brand while still maintaining a scientific feel to it. We then continued to partner with the founders from everything from brand identity to packaging.
Brand Positioning
Brand Archetype
Naming
Brand Identity
Packaging
Illustration & Animation
Website
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